Lloyds Savings

The project

Lloyds Bank had promised a major overhaul to its customers in line with their new digital transformation strategy. This gave way to a new offering of savings accounts to both existing and new customers. All products had been rethought and with that, a great deal of UX work implemented to create more elegant solutions to their offering problems.

The core of my work was around redesigning all user journeys, aided with new sets of wireframes and prototypes which would further validate my designs. Together with a brand new visual design style guide applied throughout, the entire savings platform was brought in line with the bank's digital upgrade.